Birch Valley Dental Clinic is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Birch Valley Dental Clinic may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st May 2018.
What we collect
We may collect the following information:
- name and job title
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us directly.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998/ GDPR 2019. A small fee will be payable. If you would like a copy of the information held on you please write to; Laura Kerr, Birch Valley Dental Clinic, 273 High Street, Dalbeattie, DG5 4DW.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
BVDC Group Ltd is committed to data protection and data privacy. With the General Data Protection Regulation (GDPR) becoming enforceable on the 25th May 2018, we have undertaken a GDPR readiness training programme to review our entire company, the way we handle data and the way in which we use it to provide our services.
At BVDC Group Ltd we take your privacy very seriously and will only use your personal information to provide you with dental related services. However, from time to time we would like to contact you with details of special offers on treatments such as tooth whitening etc.
Currently all patients are ‘opted out’ and will not be contacted other than for issues falling under ‘Special Category Data’ i.e your dental/ medical records or treatment. We will regularly ask and update our records and opt each patient back in should you provide consent. We have a computerised system which is able to audit any changes.
Legal basis for processing data collected and held by BVDC Group Ltd
GDPR requires us to state the legal bsis upon which we process all personal data for our patients and it requires us to inform you of the legal basis on which we process your personal data.
Our legal basis on which we process your personal data is as follows:
- We hold patients’ data because it is in our legitimate interest to do so. Without holding the data we cannot work effectively. In addition, we must hold data on NHS care and treatment as it is a public task required by law;
- We process patients’ data when necessary for the performance of a contract with the data subject or to take steps to enter into a contract with the data subject;
- We hold staff employment data because it is a legal obligation for us to do so;
- We hold contractor’s data because it is needed to fulfil a contract between us.
Disclosure to third parties
The information we collect from you and hold will not be disclosed to anyone who does not need to see it.
We will share your personal information with third parties when required to do so by law or to enable us to deliver a service to you or where we have another legitimate reason for doing so. Third parties we may share your personal information with may include:
- Regulatory authorities such as the General Dental Council or the Care Quality Commission;
- NHS Local Authorities;
- Dental payment plan administrators;
- Insurance companies;
- Loss assessors;
- Fraud prevention agencies;
- Potential purchasers in the event of a possible sale of the practice at some stage in the future.
We may also share personal information where we consider it to be in a patient’s best interest or if we have reason to believe an individual may be at risk of harm or abuse BVDC Group Ltd has a designated Data Protection Officer who oversees our information governance practices and coordinates the Group’s efforts to ensure we continue to manage personal data in the way our patients expect.
If you would like to find out more about our data retention policy and how we use your personal data, or if you want to see a copy of the information about you that we hold, please contact; Laura Kerr, BVDC Group Ltd, 273 High Street, Dalbeattie, DG5 4DW
If you have a concern about the way we are collecting or using your personal data, you should raise your concern with us in the first instance directly to the Information Commissioner’s Office at https://ico.org.uk/concerns
Revised January 2019